Winneycroft, Gloucester

This 50-acre greenfield site is located on the southern edge of Gloucester.

When secured in 2012, the Council indicated it would not support an allocation of the site. Following a period of consultation with stakeholders and the local community, a planning application for 420 homes was submitted in 2014. The application was accompanied by a viability assessment which identified that the site was unable to deliver a policy compliant level of affordable housing (40%) and instead proposed a level of affordable housing between 0 – 10%.

The application was recommended for approval by officers, however, members of the planning committee elected to grant consent on the basis that the application provided 20% affordable housing. Barwood Land sought to engage with members to seek to find some common ground on this issue, however this was unsuccessful and Barwood Land chose to appeal against the council’s decision.

The appeal was heard in December 2016 and the inspector allowed the appeal in February 2017 on the basis that the scheme was not required to provide any affordable housing.
The site was marketed by the landowner’s agent, Savills, and following a competitive tender process Barratt Homes acquired the land on a conditional basis in 2018. The sale has since gone unconditional.